Case Study: Leadoo accelerates in-app customer integrations with Cyclr

Leadoo cuts integration setup time with Cyclr and scales to 34 active workflows

Leadoo, a marketing technology company providing a conversion optimization platform, faced challenges with its customer integration process. They previously relied on customers to set up integrations themselves via Zapier or had to manually create integrations on the customer's behalf, which was inefficient and time-consuming. They needed a better way to integrate their service seamlessly with their customers' pre-existing processes.

The vendor Cyclr provided an embedded iPaaS solution that allowed Leadoo to resolve customer integrations directly within their own application. This enabled them to rapidly scale their number of native integrations and efficiently handle custom requests. As a result, the time required to set up an integration dropped significantly. Leadoo plans to expand its native integrations, which is opening up new sales opportunities with clients who require compatibility with their existing software.

Leadoo