Case Study: Monica Vinader achieves faster, scalable integrations and better customer experiences with Cyclr

Global fine demi jewellery brand, Monica Vinader, were looking for a way to optimise eCommerce and in-store processes

Monica Vinader, a global demi‑fine jewellery brand with a strong online and retail presence, faced a challenge when replatforming their CRM email tool — they needed a fast, reliable way to trigger abandonment emails and other data‑driven customer journeys without long waits for external development. Prior to Cyclr, integrations sat on prioritisation lists and required agency support; the team sought a low‑code, embedded iPaaS-style toolkit to reduce dependency on developer resources.

Monica Vinader implemented the Cyclr toolkit to build their abandonment flow and other automations (FTP transfers, WhatsApp via Freshdesk, NPS surveys and more), enabling rapid workflow creation with reusable connectors. The result: measurable time savings (initial builds took ~4 weeks, now ready‑to‑deploy integrations are completed within a week versus 4–6 weeks by an agency), plus seasonal scalability (handling 5–10x traffic), operational agility and upskilling of non‑developer staff; today they run ~16 active workflows, 12 connectors and 0.5–5M API calls/tasks per month through Cyclr.

Monica Vinader

Harry Speedy

Head of Product & Data