Case Study: Force24 achieves 83% faster integration builds and faster customer onboarding with Cyclr

Force24 work with Cyclr to expand their CRM integration coverage, to provide their users with deeper marketing automation functionality

Force24 is an email marketing and automation company that relies on deep CRM connectivity to deliver timely, data-driven customer journeys. Facing rapid growth and a fragmented CRM landscape, Force24 found in-house integration work and customer self-setup (including third‑party tools like Zapier) was increasingly unsustainable. To scale connectivity and reduce customer lift, Force24 partnered with Cyclr and adopted the Cyclr platform and Connector service.

Cyclr delivered rapid, two‑way CRM integrations and a managed connector service that let Force24 expand from 25 in‑house integrations with an additional 35 Cyclr‑powered connectors, onboard customers faster, and keep CRM data synchronized for GDPR compliance. The Cyclr team typically delivers new connectors in under two weeks, cut integration build time from 2–3 days to about four hours (an 83% time saving), and absorbs ongoing maintenance—avoiding the need for extra internal headcount and significantly lowering development overhead.

Force24

Luke Brewin

Head of Transformation