Case Study: Austin Lawrence Group achieves touchless subscription billing and streamlined sales processes with Cyclr

Austin Lawrence Group - Customer Case Study

Austin Lawrence Group is a US growth marketing firm that helps SaaS companies accelerate revenue and customer retention. They had been using Zapier for simple, one-way data syncs but ran into limitations when clients required more complex subscription billing and process automation—particularly connecting HubSpot sales activity to a subscription engine like Chargify—so they turned to Cyclr’s low-code iPaaS and connector library to address those needs.

Cyclr delivered a visual, low-code integration platform that tied HubSpot, Chargify and other systems together, allowing Austin Lawrence Group to move prospect data into Chargify, automate subscription setup, and reduce the sales team’s workload dramatically (representatives only needed to enter credit card details and confirm). Over a three‑year partnership Cyclr’s support, extensibility and affordable endpoint development enabled the firm to scale automations, build near-real-time touchless subscription journeys, and materially improve process efficiency.

Austin Lawrence Group

Ken Lempit

President