Case Study: a US-based leading digital marketing agency improves marketing ROI tracking with CyByte

US-Based Leading Digital Marketing Agency - Customer Case Study

A US-based leading digital marketing agency faced the challenge of having its marketing data trapped in numerous isolated tool silos, making it impossible to determine the ROI for each customer and marketing dollar spent. The agency engaged Cybyte to create a data integration solution to connect all marketing data, analyze it for patterns, and feed it into their analytics platform while minimizing the total cost of ownership.

Cybyte implemented a hybrid/cloud data integration solution using open-source tools like Talend and PostGre on Amazon Web Services. This solution successfully extracted and centralized data from all platforms, enabling the agency to track spending per customer on each ad platform, identify patterns for forecasting, and determine the best-performing marketing channel for each customer. The results drove customer satisfaction and provided the agency with a unique tool to help acquire new customers.