Case Study: West Four Group achieves on-demand color label printing and enhanced retail branding with CYBRA Corporation's MarkMagic

How MarkMagic Helps West Four Group Deploy On-Demand Color Label Printing

West Four Group, a family-owned multi-industry business in Canada with brands across doors, hardware and creative services, needed to move from black-and-white to on-demand color label printing to improve branding, compliance (GHS) and reduce picking/packing errors. They required printer-quality, 300 dpi full-resolution images pulled live from their database and turned to CYBRA Corporation and its MarkMagic labeling software to solve the challenge.

CYBRA Corporation added native MarkMagic support for the Epson ColorWorks C7500G color inkjet label printer, enabling West Four Group to print 3 x 18‑inch variable color labels automatically on the manufacturing line. The solution delivered higher print quality and speed, eliminated the need for pre-printed stock or multiple printers, lowered overhead and error risk, and boosted retail brand visibility (color can enhance recognition by up to 80%), while improving throughput and packaging consistency.

West Four Group

Jay Fafard

Executive Vice President