Case Study: a global pharmaceutical manufacturer and distributor achieves over-the-air cold chain labeling with CYBRA MarkMagic

CYBRA’s MarkMagic® Drives Over Air Labeling Solution for Pharmaceutical Cold Chain Logistics

A global pharmaceutical and distributor manufacturing company needed a safer, more efficient way to ship temperature-sensitive medicines and lab products while reducing waste. To support its Ember Cube reusable cold-chain containers, it turned to CYBRA Corporation and its MarkMagic bar code labels and forms software to create digital shipping labels for e-ink displays that could be updated in transit and support return-to-sender workflows.

CYBRA Corporation implemented MarkMagic as a cloud-based labeling solution integrated with Manhattan Associates WMS, enabling automatic label generation for Ember Cube screens without thermal printers, label stock, or ribbons. The result was greater cold-chain visibility, less manual handling and fewer labeling errors, reduced shipping waste and printer maintenance, and carrier-validated barcode formats that could be scanned reliably throughout distribution.