Case Study: South Carolina Department of Public Health reduces opioid deaths with Cyberwoven

South Carolina Department of Public Health boosts OD safety kit distribution by 59% with Cyberwoven

The South Carolina Department of Public Health (DPH) faced the challenge of raising public awareness and motivating residents to pick up free Overdose Safety Kits to combat the opioid epidemic. The agency needed a digital marketing strategy from vendor Cyberwoven that conveyed the urgency of the crisis and inspired action to save lives.

Cyberwoven implemented a comprehensive campaign using video and image ads, social media posts, and environmental advertising in both English and Spanish. This solution successfully reached over 150 zip codes, drove 58,073 clicks, and led to a 59% increase in kit distribution, making significant progress in the DPH's mission to reduce opioid-related deaths.

South Carolina Department of Public Health (dph)