Case Study: Sonoco boosts paper can recycling awareness with Cyberwoven’s campaign

Sonoco wins 2 Gold Davey Awards with Cyberwoven

Sonoco, a global leader in packaging, faced a challenge promoting the recyclability of its paper cans, which were often mistakenly sent to landfills due to consumer and industry misconceptions. To educate eco-conscious consumers, brand owners, and municipal recycling facilities, Sonoco partnered with Cyberwoven to develop a comprehensive digital campaign.

Cyberwoven created the "Paper Cans Can" campaign, which featured a vibrant visual identity, positive messaging, and an interactive website with custom 3D animations to illustrate the recycling process. This multi-layered strategy successfully reshaped perceptions and built trust. The campaign's impact was recognized with two Gold Davey Awards and two Gold dotCOMM Awards in 2024, celebrating its effectiveness as a sustainability initiative that inspired education and action.

Sonoco