Case Study: Jan-Pro of Columbia boosts franchise and customer leads with Cyberwoven digital campaigns

A Cyberwoven Case Study

Preview of the Jan-pro of Columbia Case Study

Jan-pro of Columbia drives 1,276 conversions with Cyberwoven

The customer, Jan-Pro of Columbia, a regional franchise owner for a commercial cleaning company, faced the challenge of recruiting new franchise owners and new clients for its franchisees within a specific local area. They partnered with the vendor Cyberwoven to execute a targeted digital marketing campaign that adhered to their national brand standards.

Cyberwoven implemented a multi-channel digital campaign across Facebook, Google, and LinkedIn for Jan-Pro of Columbia. The solution included creating ad copy, landing pages, and email campaigns. This effort generated over 2.7 million impressions and 1,276 conversions, making paid campaigns the website's top source of traffic and conversions. Cyberwoven also assisted in enhancing the customer's local search presence through Google My Business optimization.


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