Case Study: Columbia College boosts enrollment with Cyberwoven

Columbia College boosts inquiries 36% with Cyberwoven

Columbia College, a private institution transitioning to co-ed status amidst the COVID-19 pandemic, faced the challenge of increasing student enrollment. They partnered with vendor Cyberwoven for a comprehensive web and marketing service to bolster their online presence and share their unique transformation.

Cyberwoven developed a new student-centric website with an engaging degree finder and clear program information. They complemented this with a multi-channel marketing campaign. The solution drove remarkable results, including 4.7 million impressions, a doubled conversion rate, and a 36% increase in program inquiries, leading to a significant rise in applications and confirmed students.

Columbia College