Case Study: AgFirst Farm Credit Bank builds a trusted digital community for YBS farmers with Cyberwoven and AgBizInfo

AgFirst Farm Credit Bank boosts YBS farmer traffic in 1 month with Cyberwoven

The customer, AgFirst Farm Credit Bank, faced the challenge of building an online community for young, beginning, and small (YBS) farmers to connect them with educational resources and, ultimately, local financing opportunities. To address this, they created the AgBizInfo platform and partnered with the vendor Cyberwoven to build awareness and engage this niche, geographically dispersed audience.

Cyberwoven developed and executed a multi-channel digital marketing campaign to introduce AgBizInfo to targeted YBS farmers. This strategy significantly increased website traffic among the target audience after the first month. The campaign also provided valuable insights into effective online channels, creating a strong foundation for future growth and optimization for Cyberwoven and AgFirst.

AgFirst Farm Credit Bank