Case Study: Macadoodles builds the liquor store of the future with Cybertill cloud POS and Displaydata ESLs

Macadoodles - Customer Case Study

Macadoodles, a wine, beer, and spirits retailer with nine stores across Arkansas and Missouri, needed to adapt to evolving consumer demands and build a more engaging, modern shopping experience. Their challenge involved managing a complex product matrix, gaining real-time access to inventory and pricing, and freeing up staff from manual tasks to focus on customer service. To address this, they partnered with vendor Cybertill and implemented its next-generation cloud-based point of sale (POS) system integrated with Displaydata's Electronic Shelf Labels (ESLs).

The solution from Cybertill provided a retail management platform that seamlessly integrated the ESL technology. This gave Macadoodles the ability to update pricing and product availability from any location in real time, run targeted promotions, and significantly reduce manual work for store associates. The results allowed the liquor store to gain a competitive edge by quickly adapting pricing across the entire enterprise, improving associate utilization, and ultimately creating a more agile and engaging experience for its tech-savvy customers.

Macadoodles

Roger L. Gildehaus

President and Founder