Case Study: Headway drives stock acquisition and Gift Aid returns with Cybertill CharityStore

How switching to a cloud system has helped drive stock acquisition

Headway, a UK-based charity supporting brain injury survivors, faced a challenge in acquiring and managing donated stock for its 29 shops. Using a manual cash-and-tag system, they lacked a holistic view of their retail operations and had no mechanism to reclaim Gift Aid. They partnered with vendor Cybertill, implementing its CharityStore cloud-based retail system to modernize their process.

Cybertill's solution provided Headway with barcoded ticketing, daily reporting, and a crucial Gift Aid reclaim system. This technology delivered immediate benefits, with the investment in the Cybertill system paid back in the first year through Gift Aid claims alone. The solution streamlined data, eliminated paperwork, and provided a single view of performance across all stores, enabling better strategic decisions and significantly increasing donor engagement.

Headway

Carol Tennet

Head of Retail