Case Study: British Red Cross improves retail operations and Gift Aid processing with Cybertill

British Red Cross - Customer Case Study

The British Red Cross, a major humanitarian organization, faced significant challenges due to a lack of technology across its 323 UK shops. Its old systems provided no accurate management information, left shops operationally isolated from head office, and offered no efficient way to process Gift Aid on donations. To support its growth and improve operations, the charity selected Cybertill as its preferred supplier for a new EPoS system.

Cybertill implemented its RetailStore platform, which provided live business information, eliminated paperwork, and connected all shops to head office. This solution revolutionized communications, enabled efficient Gift Aid processing estimated to raise an additional £500,000 annually, and delivered improved stock management that increased sales and reduced stockholding. The British Red Cross now benefits from scalable, data-driven operations and views the system as a very positive development for its staff and volunteers.

British Red Cross

Mike Picken

Former Retail EPoS Manager