Case Study: Martin & Levesque achieves over $50K in sales with Cyberimpact

The right email at the right time, M&L Uniformes reaction to the Covid-19 crisis

Martin & Levesque, a manufacturer and distributor of uniforms, needed a way to respond to the COVID-19 pandemic effectively. The company turned to the email marketing service Cyberimpact to craft a targeted communication strategy for its existing inventory of masks.

Using Cyberimpact, Martin & Levesque segmented its list and sent a highly targeted offer for masks to a select group of 67 business owners. This solution delivered spectacular results, including a 73% click-through rate and over $50,000 in direct sales from the first email. The vendor Cyberimpact was instrumental in enabling this precise and timely campaign, which ultimately generated over $200,000 in total sales.

Martin & Levesque

Benoit Lussier

Martin & Levesque