Case Study: BIXI drives seasonal sales and automated bilingual communications with Cyberimpact

BIXI automates bilingual seasonal sales across 20 cities with Cyberimpact

BIXI, a non-profit bike-sharing organization operating in 20 cities, faced the challenge of managing complex seasonal communications for distinct customer groups in both English and French while ensuring compliance with Canadian laws. To overcome this, they partnered with Cyberimpact to use its email marketing platform for automated and targeted communications.

By implementing Cyberimpact, BIXI automated emails based on user behavior and used dynamic content for segmentation, eliminating repetitive manual work. This solution resulted in more personalized communications, with context-driven emails achieving significantly higher open rates. The platform also ensured automatic compliance with legislation. Cyberimpact provided BIXI with a strategic tool that saved time and improved engagement.

BIXI