Case Study: Sport Wales creates a more equitable, people-centred application process with Cyber-Duck

Sport Wales unifies 2 application journeys with Cyber-Duck

Sport Wales, the organization responsible for developing sport in Wales, needed to make the application process for its Institute support services more equitable and people-centred. To address this challenge, they partnered with Cyber-Duck to establish a clear, evidence-based digital strategy informed by extensive user research.

Cyber-Duck employed its ISO-accredited user-centred design process to develop the solution. This involved creating user personas and journeys before iteratively building and testing clickable Alpha prototypes. The result was a unified service that brought different application routes together for the first time, providing Sport Wales with a more equitable process and a strategic roadmap for its MVP. Cyber-Duck's work also opened further opportunities for improvement across the wider organization.

Sport Wales