Case Study: Sport England helps women stay active with Cyber-Duck’s This Girl Can Activity Finder

Sport England launches This Girl Can Activity Finder in 4 months with Cyber-Duck

Sport England, a public body encouraging activity in England, engaged vendor Cyber-Duck to address a challenge for its This Girl Can campaign. While the campaign's website was popular, its "Feel Inspired" section presented an overwhelming list of activities. Sport England tasked Cyber-Duck with creating a more effective Activity Finder tool to help women feel inspired and find the right activities for them.

Cyber-Duck designed and built a user-centered Activity Finder with filters based on user needs and integrated a postcode search via an activity data API. Weeks before launch, the COVID-19 pandemic hit, and Cyber-Duck quickly adapted the tool to include virtual activities. The successful project won a DADI Award and was a BIMA 10 finalist, helping the campaign continue to inspire women to stay active.

Sport England