Case Study: Helsinn Corporate boosts traffic and submissions with Cyber-Duck

Helsinn Corporate boosts organic traffic by 22% with Cyber-Duck

Helsinn Corporate, a pharmaceutical company, faced the challenge of having a dated corporate website that was not informative or accessible across different devices. To address this, they partnered with Cyber-Duck to update their digital presence with a focus on responsive, mobile-first design.

Cyber-Duck implemented a user-centered design process, which included stakeholder interviews, persona research, and the creation of a new information architecture and wireframes. The solution delivered a completely revamped, responsive website with modernized art direction. This resulted in over 1,000 contact form submissions within a year, a 22% increase in organic traffic, and a 47% increase in overall traffic for Helsinn.

Helsinn Corporate