Case Study: Exclaimer streamlines onboarding and signature design with Cyber-Duck

Exclaimer streamlines onboarding for 50 million users with Cyber-Duck

Exclaimer, a market-leader in email signature software, serves a diverse global customer base of over 50 million users. This diversity made it difficult for them to identify key user personas and effectively onboard new customers. Cyber-Duck was brought onboard to transform the product’s user experience.

Cyber-Duck applied an agile, user-centred design process. This included running a discovery workshop, validating proto-personas with real users, and conducting a UX audit to identify immediate "quick wins." The solution focused on streamlining key user journeys, improving navigability, and creating a scalable design system. The final UX strategy successfully surfaced the product's powerful functionality, making it more intuitive for users and setting a foundation for Exclaimer's future growth.

Exclaimer