Case Study: Compare the Market boosts remortgage calculator completion with Cyber-Duck

Compare the Market boosts remortgage completions to 80% with Cyber-Duck

Compare the Market, a UK price comparison service, approached Cyber-Duck to address significant user drop-off issues with their digital mortgage comparison tool. Their challenge was that many users were abandoning the process, preventing them from achieving their goal of creating a full end-to-end online mortgage service.

Cyber-Duck led a design sprint and subsequent long-term partnership to redesign the mortgage proposition. Through extensive user research and iterative prototyping, they streamlined the journey, reducing questions by 70%. This solution, implemented by Cyber-Duck, resulted in 80% of users completing the remortgage calculator, far surpassing the 65% target and transforming their digital mortgage service.

Compare the Market