Case Study: Premier Digital Marketing Agency achieves seamless, scalable big data performance with Cybage

Premier Digital Marketing Agency boosts throughput and cuts SQS delays with Cybage

Cybage assisted a premier digital marketing agency, a leading player in native advertising, which needed to confirm the architectural choices and optimize the performance of its new container-based microservice big data platform. The customer required a solution to achieve key processing KPIs for large-scale data, ensure just-in-time scalability, and define interoperability across its hybrid deployment.

The solution implemented by Cybage involved end-to-end optimization, cluster sizing, and resilience testing. This included restructuring the microservice platform to take full advantage of the AWS framework, performing workflow model analysis, and executing multi-tier configuration tuning. As a result, Cybage helped the agency boost performance and throughput, reduce rate limit errors from publishers, improve resource consumption, and remove delays in message handling.