Case Study: a world’s largest media company achieves seamless platform migration and centralized data management with Cybage

One of the world’s largest media companies migrates $53B media spend data with Cybage

Cybage provided platform migration services using business intelligence for one of the world's largest media companies. The client needed to migrate from its legacy data platform to a temporary solution, ensuring data could be fetched from diverse sources like FTP and S3 and loaded into an Amazon Redshift cluster. This required building a central ETL tool and deploying a custom data management solution.

Cybage successfully migrated the data from Vertica to Redshift, created workflows using Alteryx and AWS Glue, and performed extensive data cleansing and conversion. The solution delivered by Cybage resulted in a centralized repository for all advertiser data across paid, owned, and earned channels. It provided high availability, robust data management functionalities, and seamless integration of data feeds for the client.