Case Study: a leading US-based educational publisher boosts online visibility for a new e-learning platform with Cybage

Leading US-Based Educational Publisher boosts online visibility with Cybage using daily reporting and cross-channel video campaigns

A leading US-based educational publisher faced the challenge of driving awareness and engagement for its newly launched e-learning platform, particularly with a millennial audience. To enhance the product's online visibility and maximize its reach through social media channels, the publisher partnered with Cybage for its digital transformation and media advertising services.

Cybage implemented a cross-channel campaign that utilized targeted video content, images with multiple branding messages, and optimized email campaigns. Their solution leveraged an analytics platform for tracking and delivered daily reports for complete visibility. This approach achieved a high-end feel for the video ads at a cost-effective advantage. Cybage's strategy successfully built awareness and interest in the client's B2C segment through these promotions.