Case Study: a leading media streaming platform achieves higher signups and lower cost per signup with Cybage

Leading Media Streaming Platform boosts signups 142% with Cybage

Cybage was engaged by a leading media streaming platform based in the US to help improve its subscription rate and enhance the on-boarding experience for new customers. The client needed to revamp its content listing and create a better on-demand viewing experience to attract and retain subscribers.

Cybage conducted a usability review and competitive analysis to provide actionable recommendations. Their solutions included designing new landing pages, formulating effective CTAs, improving information architecture and search filters, and operating over 30 social campaigns. As a result, Cybage helped the platform achieve a 142% increase in signups and a 43% decrease in cost per signup, significantly enhancing the overall customer experience.