Case Study: a leading media-based firm achieves programmatic DOOH monetization with Cybage

Leading Media-based Firm saves $96K annually with Cybage

The client, a leading media-based firm specializing in out-of-home advertising, needed to monetize its unsold digital inventory through programmatic sales. They required a secure platform that could integrate with their existing systems and handle high volumes of ad requests. Cybage was engaged to develop a solution that would enable real-time bidding while meeting stringent OWASP security standards.

Cybage designed and implemented a scalable AWS-powered middleware platform for the client. The solution enabled seamless integration with programmatic partners, implemented secure role-based access control, and achieved zero critical vulnerabilities. This resulted in sustained cloud cost savings of $96,000 annually and increased ad request handling capacity, maximizing the client's revenue opportunities from programmatic bidding.