Case Study: a large media house achieves seamless SSO login and stronger CRM performance with Cybage

Large Media House streamlines SSO for 81 million homes with Cybage

Cybage designed a Single Sign-On (SSO) platform for a large media house to overcome its CRM challenges. The customer, Singapore's largest national media network, needed to streamline access to its numerous digital properties for both business users and consumers, requiring a unified login solution to manage customer information and identify new opportunities.

The solution implemented by Cybage involved designing a robust SSO authentication mechanism that synchronized with the existing Microsoft Dynamics CRM data. This provided a uniform interface for quick login across all digital verticals. As a result, Cybage streamlined the login process, improved master data management, increased visibility into business performance, and strengthened the platform's capability for identifying new business opportunities, ultimately boosting the overall CRM experience.