Case Study: a Japanese electronics and electrical equipment manufacturing company boosts sales productivity with Cybage ServiceNow solutions

Japanese Electronics and Electrical Equipment Manufacturing Company improves sales productivity by 30% with Cybage

The customer, a Japanese electronics and electrical equipment manufacturing company, faced challenges with manual data entry, a lack of unified lead tracking, and cumbersome workflows. To address these issues and drive data-driven innovation, they partnered with vendor Cybage for a ServiceNow platform and integration solution to automate processes and improve efficiency.

Cybage implemented and automated a lightning UI-based solution for lead generation and revenue forecasting within Salesforce. This resulted in a 30% improvement in sales personnel productivity and a 20% reduction in approval times. Furthermore, the solution contributed to a massive internal cost reduction of 1 billion Yen for the customer and lowered their IT spending run-to-growth ratio by 20%.