Case Study: a global performance marketing agency improves campaign decision-making with Cybage’s AWS and ETL solutions

Global Performance Marketing Agency improves campaign insights across 60+ countries with Cybage

The client, a global performance marketing agency, needed to optimize its paid media campaigns with dynamic dashboards and custom reports. To make more strategic decisions, the agency required comprehensive data aggregation from multiple sources, automated ETL pipelines, and regular data refreshes. It partnered with Cybage to address these challenges and improve overall data quality and reliability.

Cybage utilized AWS services and built custom ETL pipelines to ingest and transform data from sources like Google Ads and Facebook into Snowflake. After cleaning and auditing the data, the team created dynamic Tableau dashboards to visualize key performance indicators. This solution provided the agency with deeper, data-driven insights, enabling more informed strategic decisions and significantly improving media campaign performance and optimization.