Case Study: a U.S. market research firm boosts participant engagement with Cybage's AWS-based mobile app

a U.S. market research firm boosts engagement with Cybage’s AWS mobile app and 50% faster onboarding

The customer, a U.S. market research firm, needed to modernize its digital platform to boost participant engagement and streamline operations. They partnered with vendor Cybage to expand their web portal's features, including gamification and rewards, into a mobile application that required a scalable backend and new communication channels.

Cybage developed a cross-platform mobile app using Flutter and built a scalable, serverless backend on AWS Lambda with ASP.NET Core. This solution provided automatic scaling, cost optimization, and enhanced performance. The vendor's implementation led to increased user engagement and retention through gamification and push notifications, streamlined release cycles via CI/CD automation, and laid a future-ready foundation for the client's technology stack.