Case Study: a major market research company achieves 60% more efficient device tracking with Cybage's Microsoft Dynamics CRM solution

a major market research company boosts device tracking efficiency 60% with Cybage

Cybage assisted the world’s 3rd largest market research company, which sought to improve its panel member communication and support processes. The customer needed to increase operational efficiency, automate support, and enhance tracking and management decision-making across its business units.

To address this, Cybage built a feature-rich, stacked solution on the Microsoft Dynamics CRM 2011 platform. This included modules for recruitment, inventory tracking with barcodes and QR codes, device fulfillment, and call center support. The solution delivered significant results, including a 60% increase in device tracking efficiency, a 50% improvement in technician efficiency, and over 50% higher user satisfaction.