Case Study: a leading AdTech provider modernizes DSP and Linear TV advertising with Cybage's cloud transformation

a leading AdTech provider boosts efficiency and scales real-time DSP modernization with Cybage

The client, a leading AdTech provider, needed to modernize its Demand-Side Platform (DSP) to integrate Linear TV advertising following an acquisition. Their challenge was to unify this with their existing digital services into a single, cloud-native platform to simplify operations and provide actionable insights for advertisers. They engaged vendor Cybage to leverage its cloud and technology solutions expertise.

Cybage implemented a cloud-native solution that unified user experience and data across TV and digital channels. They built scalable data pipelines for near real-time processing, developed an automated QA framework, and delivered an intuitive platform UI. This resulted in reduced operational complexity, a notable boost in efficiency, and the ability to seamlessly scale. The client achieved a higher return on ad spend and improved overall business outcomes.