Case Study: Leading Video Ad Network achieves scalable video ad monetization and targeting with Cybage Software

Leading Video Ad Network - Customer Case Study

Leading Video Ad Network needed support for its growing video advertising business, including help with a proprietary ad server, self-serve partner platforms, advanced inventory targeting, analytics, and flexible monetization options like pre-roll and post-roll. The customer also wanted additional engineering resources to scale demand- and supply-side platform development.

Cybage Software implemented a scalable ad server, integrated audience data for stronger targeting, built a reporting framework for ad spend and inventory insights, and helped develop and integrate a proprietary video player. As a result, Cybage Software enabled better customer demand handling, improved targeting and pricing flexibility, and stronger support for end customers and partners, increasing revenue opportunity.