Case Study: Leading Mobile Ad Network achieves higher monetization and optimized bidding with Cybage Software

Leading Mobile Ad Network - Customer Case Study

Leading Mobile Ad Network needed a partner with strong industry and systems expertise to build and extend its programmatic advertising platform. The customer wanted help with an RTB solution, OpenRTB alignment, a front end for multiple user types, ad mediation to give app publishers more flexibility, and ongoing technical and customer support. Cybage Software was selected to support these needs, including work on the ad mediation and bidding platform.

Cybage Software created a scalable ad exchange platform that supported RTB and ad mediation, developed SDKs and publisher interfaces, and added reporting and bid-optimization modules. The solution improved inventory exposure across multiple ad networks, expanded monetization options, and helped drive measurable business impact: bidding-based models contributed a significant share of revenue, optimized bidding lowered CPI and CPC, and support costs were reduced.