Case Study: Leading Hotel Company achieves higher guest engagement and bookings with Cybage Software

Leading Hotel Company - Customer Case Study

Leading Hotel Company, a trusted hotel operator across 176 countries, needed to build more personalized guest relationships, improve customer experience, and drive repeat business through better targeting and deeper guest insights. Cybage Software supported the hotel company with a guest management and marketing solution to help consolidate profiles, simplify retargeting, and improve loyalty-driven engagement.

Cybage Software implemented an individual guest overview, filter-based database queries, website optimization to recover abandoned bookings, and integrated Guest Portal/GMS workflows with reporting and loyalty features. The results included a 50% increase in conversion rate from marketing automation, 3X higher email conversion than social media, over 7% monthly bookings from personalized remarketing emails, and more than 400,000 reservations generated annually from email marketing.