Case Study: Leading Global Digital Marketing Agency achieves operational efficiency and faster turnaround with Cybage Software

Leading Global Digital Marketing Agency - Customer Case Study

The Leading Global Digital Marketing Agency needed to automate workflow around planning, bid management, campaign management, reporting, ROI measurement, and analytics across its connected marketing platforms. It also wanted real-time actionable data, better scalability, and support for data collection and creative production. Cybage Software was engaged to help address these SEM and marketing platform challenges.

Cybage Software developed an integrated marketing platform to manage spend and marketing data across display, search, and social channels, with API integrations to multiple ad networks. Cybage Software also built bid optimization, campaign management, custom tagging, data collectors, and Hadoop-based ETL, reporting, and analytics solutions. The result was improved operational efficiency, faster project turnaround, stronger ROI from search campaigns, and ongoing business continuity through managed services.