Case Study: Digital Marketing Company achieves 142% higher sign-ups and lower infrastructure costs with Cybage Software

Leading Customer Acquisition Engine Helps Brands with Augmented Conversions and Enhanced Customer Journey

The Digital Marketing Company needed to build a unified cross-channel analytics platform to drive data science-led campaign optimization, create personalized conversion paths, and support customized solutions for brand clients. It worked with Cybage Software and used services such as product engineering, campaign planning, and landing pages/microsites to address these needs.

Cybage Software designed and implemented integrations with CDPs and MMPs, built attribution and analytics modules, added automation, and provided 24/7 DevOps support. These efforts helped deliver a customer acquisition engine that reduced infrastructure costs by 50%, supported 30+ campaigns at once, increased sign-ups by 142%, and lowered cost per signup by 43%.