Case Study: Global Largest Tire Manufacturer achieves improved product discoverability and increased store footfall with Cybage Software

How we helped the World’s Largest Tire manufacturer improve product Discoverability and Increase store footfall

Global Largest Tire Manufacturer worked with Cybage Software to improve product discoverability and boost store footfall across its extensive global web presence. The company faced poor site engagement, slow publishing workflows, and the challenge of managing localized, multilingual regional websites from a central system.

Cybage Software implemented AEM CMS with Adobe Marketing Cloud, plus Adobe Target, Adobe Campaign, Hybris integration, and AEM workflows to centralize content, personalize experiences, and speed up publishing. The result was a more seamless omnichannel experience with stronger personalization, leading to 20% improved digital team efficiency, 25% higher customer lifetime value, and a 15% increase in sales.