Case Study: Online Photography Platform achieves 2X ROAS and faster time to market with Cybage Software

How Cybage helped a startup become a leading provider of imagery in the Digital Marketing and Advertising space

The Online Photography Platform, an online marketplace connecting digital marketers and photographers, needed help launching and scaling iOS and Android apps while keeping to an MVP approach for faster go-to-market. It also wanted to continuously add modern features and supporting services, and turned to Cybage Software for consultancy, implementation, and post-production support.

Cybage Software built a mobile app architecture using Firebase as MBaaS, expanded support across device form factors, and added image analysis and machine learning capabilities for auto-tagging and face detection. Cybage Software also implemented GAN-based artificial face generation, AR/VR features, personalization, localization, and engineering pipeline automation, helping the platform grow to 4,000+ production users and 1,500+ active photographers while improving CTRs to 62%, reducing CPCs by 31%, and achieving 2X ROAS.