Case Study: Global Largest Media Investment Company achieves faster operations and greater efficiency with Cybage Software

How automation solutions helped a pioneer media agency to reduce time of operations and enhance efficiency

Global Largest Media Investment Company, the advanced programmatic arm of one of the world’s largest media investment companies, needed to improve campaign operations, tag management, and reporting across 3,000 brands in 48 markets. The team faced heavy manual work for custom tag implementation, creative QA, domain audits, and scheduled performance reporting, slowing turnaround and limiting efficiency.

Cybage Software implemented bespoke automation solutions including tagging, creative upload and audit, screenshot generation, and reporting automation using tools such as Tealium, Google Tag Manager, and RPA/macros. The results were significant: campaign tracking requests dropped from 8 hours to 50 minutes, reporting time fell from 1.15 hours to 15 minutes, and pixel generation time was reduced from 4 minutes to 1 minute, greatly improving operational speed and reducing manual effort.