Case Study: Leading meetings, events, and hospitality technology provider achieves 3X more registrations and same-day follow-up with Cybage Software

Cybage equips industry-leading meetings, events, and hospitality technology provider to unlock virtual experience in event space

The Leading meetings, Events, and Hospitality Technology Provider turned to Cybage Software to help shift from on-premise events to virtual and fusion events at scale. The challenge was to manage very large event volumes, maintain attendee engagement online, and preserve client relationships while supporting non-technical event managers with a smooth digital experience.

Cybage Software delivered an end-to-end virtual event solution with rich streaming content, a user-friendly event platform, and integrations with Zoom, WebEx, Brightcove, Vimeo, and AWS for scalability. The results included managing over 70,000 virtual events in a year, generating 3X more registrations than on-premise events, achieving zero loss of clientele during the transition, reducing post-event follow-up time from 1–3 weeks to the same day, and capturing engagement data from 25 touch-points for targeted marketing.