Case Study: Leading Tile Retailer achieves 1.5X revenue growth with Cybage Software

Australia’s Tile Retailer saw a 1.5X revenue increase with Cybage

Leading Tile Retailer, Australia’s #1 tile retailer, needed to improve conversions and revenue from paid and organic channels within a fixed budget. The company faced poor paid campaign performance, low ROAS, weak e-commerce tracking, and declining keyword rankings, and partnered with Cybage Software for multi-channel marketing and campaign management services.

Cybage Software implemented a smarter digital strategy across Google Ads, social media, shopping ads, SEO, and site optimization, using intent-, geo-, time-, and device-based targeting while fixing usability and tracking issues. The results included a 15% increase in website traffic, 33% more website orders, a 46% lift in e-commerce conversion rate, a 51.24% increase in ROAS, and a 35% rise in revenue from New South Wales, contributing to a 40% increase in website revenue overall.