Case Study: Leading European Payments and Transactional Services Provider boosts campaign response with Cybage Software

A European leader in the payments and transactional services industry witnessed increase in their marketing campaign response with Cybage

The **Leading European Payments and Transactional Services Provider** faced declining email click-to-open rates, lower enquiries and conversions, and issues with spam, bounces, and data duplication in its marketing campaigns. The company partnered with **Cybage Software** for marketing automation and campaign management support in **Salesforce Marketing Cloud**.

**Cybage Software** redesigned email templates, improved banner and image links, ran testing and A/B testing, optimized Data Extensions, and created customized campaign reports. These changes led to a **7% increase in email open rate**, a **2% increase in click-through rate**, a **33% increase in email delivery rate**, and **2x newsletter delivery in 2019 versus 2018**, while also improving sign-ups and campaign insights.