Case Study: Thematic improves music discovery and boosts song placements with Cyanite

Thematic cuts song search plays 9% and boosts For You downloads 15% with Cyanite

Thematic, a creative community for music creators and artists, faced the challenge of an overwhelming music catalog that made finding the right song a time-consuming process. Their users struggled with traditional keyword search, which forced them to translate feelings into tags and genres. To address this, Thematic turned to vendor Cyanite and its AI-powered auto-tagging and search services to build a smarter music discovery experience.

By integrating Cyanite's auto-tagging, similarity search, and advanced search, Thematic created a personalized discovery system. This allowed users to find music based on a reference track's sonic profile or their own usage history. The solution led to a nearly 9% decrease in plays before download and a 15% increase in songs downloaded directly from a personalized homepage. Cyanite enabled Thematic to save creators time and drive more song placements for artists.

Thematic