Case Study: SWR cuts skip rates and boosts session time with Cyanite AI

SWR cuts skip rates by 60% with Cyanite

The customer, SWR, is Germany's third-largest radio station. They faced a significant challenge with their new app: as users skipped songs, SWR incurred costly royalties for each stream, similar to on-demand services. To reduce these costs and improve user engagement, they turned to Cyanite for a solution using its AI music intelligence.

SWR implemented Cyanite's recommendation algorithms via its API to automate song suggestions and create personalized playlists based on listener preferences. This solution, provided by Cyanite, led to a 60% lower skip rate, annual cost savings of over €60,000, and a 46% increase in session time, significantly enhancing the app's performance and user experience.

SWR