Cyance
2 Case Studies
Case Study: Panasonic achieves €2.9M qualified pipeline with Cyance Nexus intent data
A Cyance Case Study
Panasonic - Customer Case Study
Panasonic needed to improve demand generation for its Toughbook range across key European regions and target decision makers in forklift & warehousing, transportation, automotive, and emergency services. Working with Cyance, Panasonic aimed to drive higher-quality opportunities, improve MQL-to-SAL conversion, better align marketing and sales, and increase pipeline velocity.
Cyance delivered the campaign using its Nexus buyer intent platform to identify in-market accounts and tailor messaging and content to buying stage and solution interest. The result was a 58:1 ROI, a €2.9M qualified pipeline in six months, 43 new sales opportunities, MQL-to-SAL conversion rising to 95%, SAL-to-SQL conversion improving to 72%, and average order value increasing by 34%.
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Panasonic
Jan Urban
Panasonic