Case Study: Adresseavisen achieves a 4%+ increase in click-through rate with Cxense

Why Readers Stay Longer Online On Adresseavisen’s News Portal

Adresseavisen, Norway’s oldest newspaper, wanted to increase the visibility of editorial content on its Adressa.no news portal and make it easier for readers to discover personalized recommendations. The customer needed a better way to surface relevant articles across news, sports, culture, and TV content, and turned to Cxense for help.

Cxense implemented a personalized content recommendation widget that used reader behavior and individual interests to automatically refresh and suggest related articles, while filtering out pieces already read. The result was a more tailored on-site experience and a click-through rate increase of more than 4%, helping drive longer visits and repeat engagement on Adresseavisen’s portal.

Adresseavisen

Rolf Dyrnes Svendsen

Head of Digital Development & Editor