Case Study: Hearst Fujingaho improves circulation rate and page views with Cxense DMP

Premium Publisher Hearst Fujingaho Improves Circulation Rate And Page Views With Cxense DMP

Hearst Fujingaho, a leading Japanese publisher, was focused on growing its online media business while improving key KPIs such as circulation rate, page views, and ROI/sales contribution. To do this, the company needed better website analysis, cleaner data use, and personalized recommendations to deliver more relevant experiences for visitors. Cxense provided the Cxense DMP to support these goals.

Cxense implemented personalized content recommendations through the Cxense DMP, later expanding with the Cxense Insight tag and deployment across all website domains. This enabled Hearst Fujingaho to surface relevant editorial and e-commerce content, improve customer experience, and create new monetization opportunities across media properties. As a result, Hearst Fujingaho reported an improved circulation rate and increased page views, with Cxense also enabling real-time UI changes.

Hearst Fujingaho

Shigetaka Yamanaka

Digital Development Department, General Manager