Case Study: Polaris Media’s iTromsø boosts mobile engagement with Cxense

Norway’s First Fully Personalized Mobile News Site Increasing User Engagement On A Mobile Homepage Through Personalization

Polaris Media’s Norwegian daily newspaper iTromsø wanted to increase engagement from the moment readers arrived on its mobile homepage. Working with Cxense, the publisher needed a way to use first-party audience data to deliver a more personalized experience that would keep users on the site longer and better engage them with content.

Cxense implemented a personalized mobile news experience for iTromsø, with content recommendations based on trends, user preferences, and similar readers. The results included a 28% increase in time spent on the mobile front page and a 15% increase in time spent reading recommended articles, along with stronger growth in unique visitors and pageviews.

Polaris Media

Håvard Kvalheim

Head of Big Data